MAISON GUAVA
identity system
2025
artistic-direction,
graphic-design
thinked for
a fashion-store rebranding
ocurring
online & in
PARIS, 75001
classify their international backgrounds of pieces arrivals & communicate to a really variable landscape of customers (luxury/independent brands related)
created visual sets for their main store in paris, to a winter pop-up store in couchevel. (will share more of this one day or another).
In parallel had the opportunity to develop the ad strategy + visual communication through a generative process, will talk about this in a few reels soon !